Establishing the notion that one of the most important tenants in today's architecture is "form follows relationships."
Year
2018-Present
2018-Present
SERVICES
Brand Identity
Brand Messaging
Event Promotions
Interactive Art
Announcements & Invitations
Website Design & Development
Print Collateral
CLIENT
Studio MELEE
COLLABORATORS
Carolyn Jenison / CEO of SpeakPR
Strategy Consultation & Event Planning
Studio MELEE / Signage Development
Byron C. Jones / Photography
PROJECT OVERVIEW
Form Follows Relationships
With 5 years of projects under their belt and running 7 architects strong, Studio Melee was ready to finally get their voice heard online and in front of their clients. We started with a discovery session and analysis of their brand's identity followed by building a platform for them to finally show off their projects and present the intricacies of their design philosophy to the world. Following the opportunity to develop their website, we provided signage, promotional invitations, an interactive art installation, and event management solutions for their 5th Anniversary Celebration and beyond.
PROJECT HIGHLIGHT
2020 New Year Customer Touchpoint
Irony Or Prophetic Vision?
2019 was a great year for our relationship with Studio MELEE and their customers. It only seemed fitting to throw our backs into developing a memorable customer touchpoint in the form of a thank you card and limited edition screen printed poster mailing. Little did we know our breakup of the message utilizing snowflakes for the season would highlight the general feeling from most in relation to 2020...it was "hell." But we got through it, right?
PROJECT HIGHLIGHT
5th Anniversary Celebration Invite
Dusting Off The Old & Showing Off The New
Our initial entry point into our relationship with Studio MELEE was anchored by their need to celebrate their 5th Anniversary. This established the deadline for having the website up and running, and dusting off the old duds of the architecture firm to present the new shiny suit we developed for them. With the celebration around the corner, we developed an online tool to drive traffic to the new website to RSVP for the event. All materials incorporated the design elements already developed from the website with an expansion on some ideas to bring the whole approach into being.
PROJECT HIGHLIGHT
5th Anniversary Timeline Signage
Photography / Byron C. Jones
Bringing Life To The Time It Takes
Our approach to the development of a graphic representation of Studio MELEE's project timeline over the last 5 years revolved around the simplicity of their logotype. The square construct formalizing 4/5 of the letters offered a center-point to anchor the myriad of images with. From here, we were able to use a more intuitive approach to the layout and enrich the pictorial plane with more information than previously anticipated. Studio MELEE handled the production of the finished product you see here in the project highlight.
PROJECT HIGHLIGHT
5th Anniversary Guestbook Interactive Sculpture
Photography / Byron C. Jones
Refusing The Ordinary Approach
Easily hands down some of the most fun we have had onset and during the creative process. The basis for the creation of this "guestbook" came from experimenting with the simplicity of Studio MELEE's logotype. The horizontal and vertical construct of the letters offered an optical opportunity to simultaneously reinforce while evolving the typographic representation through interactive sculpture. Every guest was given a uniquely routed piece to insert into the base matrix of the relief sculpture to eventually complete the sculpture by the end of the event's festivities. It was a hit and as you can see, the end result was better than we imagined.
