The results from our discovery session yielded the fact that ShowRealty Group possesses a wealth of knowledge that is unique to their competitive positioning. If we could extract that native knowledge, analyze and leverage it... we could create highly effective marketing initiatives specific to their audiences. The first issue to tackle was developing a brand that was unique enough to connect their name to the story and message they wanted to tell. Focusing on brand messaging and relatable marketing tactics helped us reach the audiences needed to affect the success of their business and clarify the importance of the various services they provide to the market place.