The act of discovering a logomark that combines simplicity w/ complexity in the same breath is always the carrot designers chase. Finding a client that is open to reception when it happens... feels like you won the lottery.

Year

2018-Present

SERVICES
Brand Identity
Digital Marketing & Strategy
Brand Messaging
Creative Direction
Apparel Design
Product Packaging

CLIENT
Proof Restaurant

COLLABORATORS
Carolyn Jenison / CEO of SpeakPR
Strategy Consultation
Byron C. Jones / Photographer

PROJECT OVERVIEW

Hospitality First, Over Everything.

Proof Restaurant was one of those places you prayed you would have the luck of stumbling on during your travels through the world. A place where hospitality takes center stage, service is presented with a style and grace most only find in Michelin-starred establishments but a confidence only found where you feel right at home. A place committed to creating delicious food where every plating decision was made to enhance the experience and flavor each customer engaged in. At the end of service, the concept of a simple formula where hospitality (f) was the result, always reined supreme... something that was trusted beyond anything else...to ensure all was right in the world.

PROJECT HIGHLIGHT

Photography

Photography / Byron C. Jones

Creative Direction / Jeremiah Elbel

Let Them Eat With Their Eyes First.

Every Second Saturday, Proof used to do a ten course menu for customers based off a theme created out of the brilliant minds of the BOH to help shape the culinary direction they wanted to take the food. Wine and cocktail pairing would be crafted for each course and delivered ahead of time by the sommelier. All the creativity poured into each night 12 times a year used to happen and then be forgotten until we started hiring a photographer to come in and document each special evening. The following food porn is just a snippet of the incredible dishes created over a decade of hospitality.