Full of joy. Devoid of contempt. Always dressed to kill with an apology ready to burn. This is the way of this amazing fashionista.
Year
2018-Present
2018-Present
SERVICES
Brand Identity
Illustration
Stationary
Signage
Apparel Design
CLIENT
isamaisa
COLLABORATORS
Carolyn Jenison / CEO of SpeakPR
Strategy Consultation
PROJECT OVERVIEW
The Rock That Stabalizes The Kite
Nathalie Girod (AKA isamaisa) is a delightful human being. One that speaks her mind, never pulls creative punches, is always honest and true to herself...the list goes on and on and on. It became paramount quite quickly through our initial meetings that clarifying a new brand approach for her would be almost as difficult as catching a kite that had lost its child. That metaphor stuck and gave us the opportunity we were looking for. Through geometric pattern play, a library of fabrics inspired by our client's own direction, and the structural form of various kite designs, we were able to develop a visual language that reciprocated the same joy our client exhibits everyday in life and her designs.
PROJECT HIGHLIGHT
Illustration
The Architecture Of A Personality
Fresh off the plane from Paris, Nathalie ran over to our studio space downtown and dropped off a beautiful array of fabrics she had picked up from various shops around the french capitol. Without a completely realized vision, we scanned in all the patterns to be utilized at a later date. Later that evening, we were struck with an idea to reinforce the client's working approach by developing a series of illustrations using the patterns based off a myriad of kite types. With the patterns guiding the playfulness of the illustrations, they transformed into a variety of expressions we could utilize for stationary, identity patterns, and eventually the foundation of the entire brand's evolution.
