Helping one of the premier finishing contractors in Iowa live up to their own potential and their expectation of being first in their class.
Year
2018-Present
2018-Present
SERVICES
Brand Development
Brand Messaging
Website Design & Development
Apparel Design
Product Packaging
Event Promotions
CLIENT
Heartland Companies
COLLABORATORS
Carolyn Jenison / CEO of SpeakPR
Brand Strategy & Event Planning
Byron C. Jones / Photography
PROJECT HIGHLIGHT
2017 Holiday Party & Beer Packaging
The Joy Of Holiday Shenanigans
Our entry point into our relationship with Heartland Companies started the way most professional relationships should...with a whiteboard, some fresh charcuterie, a dry gin martini, and a plan to throw a party. With our partner, Carolyn Jenison, at the helm, we proceeded to concept, design and deliver a unique invitation consisting of three empty beer growlers in a stenciled box. The hook was that they had to show up to the party to fill those growlers with Heartland's very own beer brewed on the premises at Fox Brewing. Needless to say, the party was a hit and we followed up the event with a holiday card to finish out the year.
PROJECT HIGHLIGHT
Liquor Packaging & Client Gift
Bourbon & Scotch Tasting Event
We couldn't be happier when we heard the news that Heartland Companies needed a design team they trusted to put together a solution for the two barrels of bourbon and scotch they had being bottled at Foundry Distilling. After we interviewed the client on the project, we got to work developing two distinct labels that slid into a custom designed tube we hand labeled and marked with a wax seal matching their logomark. After kraft time was over, it was time collate everything and head to the distillery where we would throw a tasting event for a select group of Heartland Companies' VIP clients.
PROJECT HIGHLIGHT
Website Design + Development
A Website The Client Can Be Proud To Call Home
In 2017, our client Heartland Companies embarked on merging their three branches of services under one umbrella company called Heartland Companies. The issue of communicating the breadth of the services they provided became such a loud noise that it could no longer be ignored. They needed to wrangle everything into one place and provide a digital front door that finally told the story of who they are and give their audiences a reason why they should give a damn. The resulting website we developed is comprehensive, but only the tip of the iceberg compared to what it can evolve into.
PROJECT HIGHLIGHT / Brand Asset Building
Photography / Byron C. Jones
This Is How The Sausage Is Made.
As the header implies, we wanted to approach the development of photographic assets for Heartland Companies with the intention to show the rawness of the services they provide. Most of what Heartland does gets hidden behind the scenes. If a finishing contractor does their job right, most people wan't even notice the work they have done...because it that seamless and great! So we figured we would pull back the curtain and show people how buildings get made.
