Year
2018-Present
2018-Present
A local and national treasure struggling to find just how incredibly unique their voice was and what it means to their community.
SERVICES
Brand Messaging
Illustration
Event Promotions
Environmental Signage
Social Media
Advertising
CLIENT
The Greater Des Moines Botanical Gardens
COLLABORATORS
Carolyn Jenison / CEO of SpeakPR
Strategy Consultation & Client Management
Kelly Norris / Plant Photography
PROJECT OVERVIEW
A Fresh New Look To Energize A Local Treasure
The marketing department over at The Greater Des Moines Botanical Garden came to us seeking help with fully utilizing the potential of their content online and outdoors. More importantly, they needed to rethink their approach to marketing efforts to closely align with the passion and ambitions of the unique leadership team driving the mission behind their organization. These are a few examples of how we assisted.
PROJECT HIGHLIGHT
2016 Billboard Advertising
Keeping It Fresh.
Keeping It Real.
An essential problem for The Greater Des Moines Botanical Garden has always resided in garnering attendance during the cold months of the midwest winter. Most people in the community only thought of the GDMBG as a place to go when the season starts to warm up and spring starts to bring the first bloom and carry on throughout the fall as the colors of foliage change. You can't blame them...it's just the way midwesterners are calibrated. We aimed to change that with our winter campaign leading into the spring in 2016.
