Year
2018-Present
2018-Present
Inspired by a simplicity that could only be found through common sense and an arsenal of puns ready to be delivered.
SERVICES
Brand Development
Brand Messaging
Website Design & Development
Apparel Design
Product Packaging
Social Media
Event Promotions
CLIENT
Fox Brewing
COLLABORATORS
Carolyn Jenison / CEO of SpeakPR
Brand Strategy & Event Planning
Byron C. Jones / Photography
AJ Simmons / Social Media & Videography
PROJECT OVERVIEW
Fully Realizing
The Potential Of The Narrative
The statement, "For Foxsake, Have Another Beer," is a great way to sum up the initial discovery of Fox Brewing's voice and how they tell their story. Their brewery is run by bold, uncompromising, charismatic, and deeply passionate people. Puns are never lost on them and they prefer dirtier humour with a touch of class...but not too much. Above all though, they love what they do and the community they do it with. That is their heart and soul. After we discovered that, everything else just fell into place.
PRODUCT HIGHLIGHT
Product Branding & Packaging
Implementing The Disguise
The entire illustration construct of the flagship beer brand experience that we developed relies on the inherent playfulness of the brewery. Among the many interests pursued by the brewer/owner, Brian Fox, is his passion for theater. Logical paths crisscrossed to bring to fruition the idea of creating one templated fox face to add a variety of disguises to, based off of the name and style of each beer. Equally so, we needed to ensure every design could be integrated into a series of branded communication vehicles capable of spreading the word and the message. The results speak for themselves.
PRODUCT HIGHLIGHT
Website Design & Development
The Digital Den Of Their Hopped Up Imaginations
With a small hill to climb over from their previous pursuits online, Fox Brewing was prepared to scale the mountain of opportunity ahead of them. We knew they wanted to ensure their new website had the ability to hype their extensive event programming, stay on top of promoting their daily recurring talist, and present their brand and new messaging to the world through graphics that engaged their audience. We feel we checked all the boxes. You can see for yourself.
PRODUCT HIGHLIGHT
Event Promotions & Advertising
Challenging The Atypical Narrative
After finalizing the digital vehicle we needed to deliver the goods about Fox Brewing's event schedule, we set out to plan, concept, design, and implement a series of events utilizing social media and print collateral as the usual suspects delivering the message. A couple of the events were so successful, the brewery made them annual events and eventually named a few beers after them. Here are a few of our favorite success stories in graphic form.
PRODUCT HIGHLIGHT
Brand Asset Development
Photography / Byron C. Jones
Behind The Lens, We Tell Our Stories.
As you can see in this series of photographs, the Fox Brewing den is full of personality, charm, and plenty to make sense of as soon as you walk in the door. Thankfully, the space presents a wealth of opportunities to extract what we needed to help tell the brewery's story to their audiences. After this photoshoot, we had everything we needed to populate their website, print collateral and social media platforms with the professionalism the brewery deserved.
