Finally some optometrists with the audacity to think differently about how they approach the market and how to engage their audiences.
Year
2018-Present
2018-Present
SERVICES
Brand Identity
Illustration
Signage
Apparel Design
Campaign
Retail Packaging
CLIENT
Focus Eye Care
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COLLABORATORS
Carolyn Jenison / CEO of SpeakPR
Strategy Consultation
Spiller Architecture / Creative Consultant
PROJECT OVERVIEW
Optical Patterns To Set Them Apart
We knew in the beginning of the brand research phase of this project that we wanted to challenge the typical approach to branding an optometry clinic. Our solutions needed to engage while connecting the client's customers to a brand that felt fresh, smart and fun. This required hours of experimentation with combining optical art and patterns with nuanced diachroic light filters and photography to get the desired effect needed to compliment the beauty of their retail space.
PROJECT HIGHLIGHT
The "Oh!" Campaign
Looking Good There Hot Stuff.
The "Oh!" campaign revolved around one simple idea: the right pair of glasses. If anyone who is anyone that wears glasses, they know how incredibly frustrating it is to shop for them. Either they are too big for your face or they slide off the bridge of your nose or they aren't the right color...you get the point. But something magical happens one hour later when you stumble on the right pair. So magical you might just stop and appreciate how damn good you look and express this through a sensual sigh of relief in the form of the word, oh!