Establish a branded location where a maker culture can thrive in the heartland without the usual midwest hangups? Challenge accepted.
Year
2018-Present
2018-Present
SERVICES
Brand Identity
Brand Messaging
Event Promotions
Announcements & Invitations
Website Design & Development
Print Collateral
CLIENT
The Barnum Factory
COLLABORATORS
Carolyn Jenison / CEO of SpeakPR
Strategy Consultation
& Event Planning
PROJECT OVERVIEW
Calling All Makers, Innovators & Rule Breakers
As we moved through the process of brand creation, we wanted to make sure we presented a visceral experience with the visual aesthetics and brand messaging we developed. It needed to be contemporary, relevant and progressive to connect to a culture of artists, makers and entrepreneurs looking for a dynamic rental solution. We are proud to be an essential part of this community of makers thriving in a city poised to make a difference.
PROJECT HIGHLIGHT
2017 Grand Opening VIP Promotions
A New Approach To Connecting The Mover & Shakers
We knew from the very beginning that we needed to take a different approach with getting the movers and shakers of the Des Moines art community to pay attention to what Breanne and Aaron Barnum were doing at The Barnum Factory. So we devised a plan to handpick 20 of the most influential players to receive a limited edition screen printed poster designed and packaged with inflections to the packaging particular to them and their business. We played to their interests and got 18/20 of them to show up to the party with a personal tour of The Barnum Factory to cap out the experience.
PROJECT HIGHLIGHT
Website Design & Development
A Digital Door To The Maker Space
If you know anything about The Barnum Factory, you know that it isn't difficult to find inspiration from the space and what it can offer the maker class in Des Moines. Developing the graphic assets was the easy part. The difficulty resided in developing a functionality construct that could deliver the business model the Barnum's had in mind to promote rental of an unfinished 50,000 sq.ft. warehouse space. We had to hype the opportunity and invite interest and tours of the space through various CTA functionalities and the documentation of what the space could offer while it was still being built.
